2003
DOI: 10.1108/10662240310501621
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Informing IT system Web site design through normalisation

Abstract: Designing a truly customer focused Web site can be difficult. This paper examines the approach of adapting the existing database design technique of normalisation for achieving customer focused Web site design. A Web site can be thought of as a multimedia database, in fact under European law a Web site is legally classified as being a database. In traditional database design, normalisation is used to structure data and provide efficient keys for data retrieval. In Web site normalisation “data” is now the text,… Show more

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Cited by 10 publications
(7 citation statements)
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“…Users of an online system will have a range of technical skill levels, and will access the system through a variety of connection mechanisms, using an assortment of hardware. This diversity contrasts sharply with the development of an organisational system, which requires standardised connections and hardware, and whose operators have known, minimum technical standards (Taylor et al 2003). Useability must be a primary objective of an online tool, Guenther (2004) stated that having a clear set of objectives for the user helps to make the online system a high value one.…”
Section: Methodsmentioning
confidence: 99%
“…Users of an online system will have a range of technical skill levels, and will access the system through a variety of connection mechanisms, using an assortment of hardware. This diversity contrasts sharply with the development of an organisational system, which requires standardised connections and hardware, and whose operators have known, minimum technical standards (Taylor et al 2003). Useability must be a primary objective of an online tool, Guenther (2004) stated that having a clear set of objectives for the user helps to make the online system a high value one.…”
Section: Methodsmentioning
confidence: 99%
“…Another structural design technique taught was that of web site normalization. Web site normalization takes the established database design technique of data normalization and extends and adapts it to the normalization of web site material (Taylor et al, 2003). In this manner it is intended to produce web site structural designs that reduce duplication of web site material and identify the most appropriate navigational elements (or keys) that can be used to navigate through the web site material.…”
Section: Teaching Web Site Design 335mentioning
confidence: 99%
“…Users of an online system will access it through a broad variety of connection mechanisms, with a wide variety of hardware and technical skill levels. This compares to the development of an organisational system with standardised connection, hardware and a known minimum technical standard (Taylor, Wade, & England, 2003). Useability must be a primary objective of an online tool, with Guenther (2004) stating that having a clear set of objectives for the user helps to make the online system high value.…”
Section: An Online Approachmentioning
confidence: 99%