Inherent Commitment to Sustainability Among Basque Adventure Tourism Enterprises Despite Crisis

Abstract

Existing literature in the field of sustainable tourism highlights a number of barriers that impede the implementation of practices in this area. However, few studies have addressed the case of adventure tourism. Adopting a case study approach, this paper discusses a number of drivers of success identified by adventure tourism enterprise owners in Basque Country to contribute to the implementation of sustainable tourism practices. Adventure tourism has important social, economic, and environmental impacts on sustainability. The study focuses on learning how sustainable practices have changed in these companies because of the COVID-19 crisis. La literatura existente en el campo del turismo sostenible destaca una serie de barreras que dificultan la implementación de prácticas sostenibles en esta área. Sin embargo, encontramos escasos estudios que se centren en el caso del turismo activo. A través de un estudio de caso, este trabajo analiza un número de impulsores o facilitadores de éxito, identificados por los propietarios de empresas de turismo activo en el País Vasco, que contribuyen a la implementación de prácticas sostenibles. El turismo activo tiene importantes impactos en la sostenibilidad económica, social y medioambiental. El estudio se centra en conocer cómo han cambiado las prácticas sostenibles en estas empresas debido a una crisis como la del COVID-19.

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“…Among the political consequences, their impact on the scope of the Sustainable Development Goals (SDGs) disrupted attempts in some countries to achieve the 2030 Agenda (Chopra et al, 2022). However, in the recovery and growth phase, a return to the path of sustainability through the green economy, renewable energy, and energy transition has been particularly important (Chopra et al, 2022;Fernández-Villarán & Uresandi, 2022;Guaita Martínez et al, 2022), but it requires government support (Bhrammanachote & Sawangdee, 2021).…”