“…IT adoption generally supports firms to achieve a better performance such as to gain market share, higher productivity, better product and services innovation, reliable customer-oriented position and improved response to market changes (Cardona, Kretschmer, and Strobel, 2013;Hall, Lotti, and Mairesse, 2013;Tran et al, 2014). Adopting a new technology is only vital if it really improves the performance of business organisations (Yunis, Tarhini, and Kassar, 2018).…”