Innovation Accelerates Competitiveness and Business Development (SME Entrepreneurs South Tangerang City)

Abstract

Small and Medium Entrepreneurs in South Tangerang City who are still relatively new to start up businesses will continue to look for information about market opportunities and product development, but are not yet too developed and still in need of digital technology that will create innovations for products that will be liked by buyers. Innovation will certainly also provide small and medium entrepreneurs to be able to compete and develop their business. This research uses quantitative methods and will analyze 365 respondents who have filled out the questionnaire. This analysis uses WRAP PLS (Partial Least Square). The results obtained for the relationship between the 3 variables have a positive and significant effect.

The Influence of Digital Business Strategy, Mental Accounting, and Growth Mindset on MSMEs Business Performance

“…MSMEs in South Tangerang continue to look for information about market opportunities and product development (Indrajaya and Bastian 2021). However, in their operation, they have a few other problems such as weakness of business legality; unclear business model; no separation between personal and corporate wealth; limited business capital and human resources; lack of professional management, innovation, creativity, and technology literate; and lack of accounting knowledge in making accounting decisions (Irawan and Chandranegara 2017;Khairunnisa and Rustiana 2019).…”