Innovation as the Key for the Future of Public Service Media

Lombao, Tania Fernández; Valencia-Bermúdez, Andrea; Campos, Francisco

doi:10.1007/978-3-319-31307-8_51

Cited by 3 publications

(1 citation statement)

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“…Similarly, sports keen to elevate or monetise themselves to elite status can use their market power to leverage digital rights. Change towards digital platforms is most likely to occur rapidly in the US, given the market's hyper-competitive nature, solid technology infrastructure, and wide range of sporting options (Lombao et al, 2016). Akamai the company behind the video streaming services at the 2016 Olympic Games reported that while the television viewing figures in the US were down over 30%, by the third day of the Rio Games, the streaming content downloaded had already exceeded that of all 17 days of the London Games in 2012, (Dixon, 2016).…”

Section: The Future Of Sport Digital Rightsmentioning

confidence: 99%

Broadcasting sport: Analogue markets and digital rights

López-González

Stavros

Smith

2017

International Communication Gazette

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The future of sport broadcasting is uniquely positioned between the analogue paradigm of long-standing television broadcast networks and the digital prototype of agile new entrants. Juxtaposed between the two, sport consumers are being marshalled into digital enclosures for efficient commodification. In this article, we map the collision and the disorderly consequences of this juxtaposition between the analogue and the digital markets. We consider the current development of digital media rights through a series of brief illustrative examples in key sports and markets and then look ahead to explore what the future of sport broadcasting might become and posit the impact of digital technologies on the business models of broadcasters, sport content owners, and consumers.

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Section: The Future Of Sport Digital Rightsmentioning

confidence: 99%