Abstract:Market globalization has brought profound changes in the way in which relations between people, companies and countries are established. Particularly for companies, these changes have manifested in an increase in international operations, which on one hand press local micro, small and medium firms (SMEs) to improve their products and processes, so that they do not be displaced by foreign companies, but on the other, this new environment offers them opportunities to access foreign markets.There are several appr… Show more
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