Innovation Unleashed

Abstract

This study investigates how entrepreneurs are leveraging sustainable innovation to create successful and impactful ventures. Moving beyond the limitations of disruptive innovation models, the authors explore how sustainable approaches address environmental, social, and economic concerns. Through literature review, the authors examine relevant theories on sustainable innovation and entrepreneurship. They then delve into real-world applications by analyzing a selection of case studies. By dissecting the strategies and challenges faced by these ventures, the authors aim to illuminate the key drivers of success in sustainable entrepreneurship. These findings offer valuable insights for aspiring entrepreneurs, policymakers, and stakeholders invested in building a more sustainable future.