Innovative digital technologies in the concept development of brand equity management

Ianenko, Marina; Ianenko, Mikhail; Mironova, Liubov; Ivanova, Victoriia; Bakharev, Vladimir

doi:10.1088/1757-899x/940/1/012054

Cited by 3 publications

(2 citation statements)

References 6 publications

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“…e development and use of this system are related to the development of college students' innovation and entrepreneurship project management and have a clear reference for the development of innovation and entrepreneurship project management systems similar to management workflow in the future. 2 Computational Intelligence and Neuroscience stored in the browser and server [14]. Browser is widely used in the operating system.…”

Section: Literature Reviewmentioning

confidence: 99%

Design and Implementation of Internet of Things Technology in College Students’ Innovation and Entrepreneurship Integration System

Sun

2022

Computational Intelligence and Neuroscience

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In order to improve the operation efficiency of the innovation and entrepreneurship integration system of college students, this document proposes to formulate and implement the innovation and entrepreneurship integration system of college students based on “Internet technology.” The web front end is implemented by Django technology, the back end is developed by Apache server pycharm, the database is written in Python, and the database is MySQL. The system meets the expected objectives of implementing, monitoring, and managing innovation and entrepreneurship projects. How the system realizes the functions of repeated comparison projects, easy tracking projects, and fast search, and how managers can make progress at any time. By creating different account function permissions, the system realizes the login, declaration, management, and other functions required by the users of the innovation and entrepreneurship project management system. It is very suitable for college students to improve the project application, information review, and application process. At the same time, it is helpful to supervise and select teachers and greatly improve management efficiency. The test results show that the minimum values of 30, 80, and 150 simulated users in the system performance test are 4, 5, and 7, respectively. The maximum users of the system performance test model are 30, 80, 150, 64, 284, and 398. The system performance tests are taken under the conditions of 30, 80, and 150 user bandwidth, with the results of 113/min, 104/min, and 90/min. The system basically meets the daily work management standards and fully achieves the expected system design goals. The development and use of this system are related to the development of college students’ innovation and entrepreneurship project management and have a clear reference for the development of innovation and entrepreneurship project management systems similar to manage workflow in the future.

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Section: Literature Reviewmentioning

confidence: 99%

Design and Implementation of Internet of Things Technology in College Students’ Innovation and Entrepreneurship Integration System

Sun

2022

Computational Intelligence and Neuroscience

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“…They are used to inform the target audience about the merits of a product, service, brand, or idea. Promotion is aimed at generating interest, raising awareness, increasing sales, or building brand loyalty [2]. The development of digital technologies has changed almost all the classic communication instruments and ways of obtaining information.…”

Section: Introductionmentioning

confidence: 99%

Innovative Promotion Technologies: Brand Management in the Digital Environment

Ianenko

Shevchuk

2023

Platforms

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As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of this article is to analyze the brand strategies of the leading companies and show the possibilities of using virtual reality technology and the concept of the metaverse for brand formation and promotion. We also aim to assess the prospects and formulate recommendations on the use of the digital environment in brand management strategies. To achieve the set goal, several tasks were completed. The authors analyzed the experience of using the digital environment for interacting with customers and studied the influence of VR, AR, MR, and XR technologies on brand management. Additionally, the possibilities of using the metaverse concept for brand management was defined. In this work, general scientific theoretical and empirical research methods were applied. The study furthers the theoretical foundations of brand management in the digital environment via innovative branding technologies that support an increase in the competitive performance of companies.

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Marketing Complex in the Concept of Metaverse: Growth Options and Development Problems

Ianenko,

Nazarova

et al. 2024

Lecture Notes in Networks and Systems

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Innovative digital technologies in the concept development of brand equity management

Cited by 3 publications

References 6 publications

Design and Implementation of Internet of Things Technology in College Students’ Innovation and Entrepreneurship Integration System

Design and Implementation of Internet of Things Technology in College Students’ Innovation and Entrepreneurship Integration System

Innovative Promotion Technologies: Brand Management in the Digital Environment

Marketing Complex in the Concept of Metaverse: Growth Options and Development Problems

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