Innovative Potential: The Main Drivers of Digital Transformation

Abstract

Digitalization is currently a topic of great interest and is a source of transformation in various fields of activity. Numerous new technologies in the field of the Internet of Things, virtual and augmented reality, big data and many others offer great opportunities for a radical update of the business model. Many startups and well-known companies have already demonstrated how digitalization can revolutionize processes and transform entire markets with new experiences. This article discusses key drivers that play an important role in the digital transformation of a company's innovation potential. It also shows that, despite the opportunities that digitalization of innovation potential offers, there are still issues that need to be addressed.

Impact of digital transformation on employee engagement at Ceylon Electricity Board in the Northern Province of Sri Lanka

“…The actions include strategy, the organisation, corporate culture, technology, customers and employees. Davydenko, Kolomytseva and Kolesnikova (2020) stated that the key drivers of digitalization are the company's innovative potential such as digital personalization, goods servitization, processes and structural changes.…”