“…Optimizing natural resource-based sports entrepreneurship is one part of sports science related to economic and business values (Tsekouropoulos et al, 2022). The results showed that cycling, boating, fishing, rafting, diving, snorkeling, surfing, running, swimming, camping, outbound, climbing, camping, cruising, cycling in the water, and sports events became sports that deserve to be developed as sports tourism in Kuta Mandalika.…”