Innovative Tools Used by Business Networks and Clusters in Communication

Abstract

Industrial networks and clusters have proven to be driving forces for fueling businesses with innovations, advanced research and for accelerating the entry of products and services into the market. The most important successful factors for their development are intensive collaboration, spread at global level and sustainable innovation. In this context, technology will play the most important role in enhancing these aspects. Consequently, the communications tools will transform the way of managing and organizing the entire activities inside groups of companies/institutions. The main goal of this paper is to explore how the communication process in networks and clusters can be improved and innovated based on an analysis of different examples of tools developed and implemented in the case of a cluster initiative in life sciences. This case study reveals different approaches of social media tools used for networking propose which can be adopted by other networks and clusters interested in innovation and know-how exchange.

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“…The literature review illustrates that firms belonging to clusters are likely to achieve superior innovation and economic performance (Marshall, 1920;Scott, 1998;Capello & Faggian, 2005, Pe'er & Keil, 2013Negrusa, Rus, & Sofica, 2014;Burger, Karreman, & van Eenennaam, 2015; Garcia-Villaverde, Elche, Martinez-Perez, & Ruiz-Ortega, 2017). However, within the extended literature, there was a lack of consensus about what makes this happen.…”

“…The related literature points out that the practice of inter-organizational cooperation is very difficult to implement (Fedorowicz, Gogan, & Williams, 2007;Kaiser, 2011). Despite the entrepreneurs' awareness of the role and importance of cooperation, the relationships among cooperating entities are often weak, impermanent, and above all, characterized by an attempt to use and exploit a partner (Nowak, 2015;Jakimowicz & Rzeczkowski, 2019). Legal requirements or contracts are not sufficient conditions to ensure effective cooperation.…”

Ipari klaszterek kommunikációja

“…Az érdektelenség közepette kivételnek lehet tekinteni a klaszterek marketingkommunikációjára irányuló kutatásokat (többek között Huttenloher, 2006;Kaminski, 2009;Lamprinopoulou et al, 2011;Felzensztein -Deans, 2013), továbbá a klaszterek kommunikációs eszköztárával foglalkozó tanulmányokat (Negrușa et al, 2014;Carbonara, 2005).…”

Cluster Competitiveness Analysis: A Brazilian Case

“…The arrangements favor cooperation, solidarity and reciprocity, with the presence of local institutions to understand and sustain the systems. Some conditions are rele-vant to the development of arrangements such as the significant number of firms and agents, specialization in a specific productive activity, as well as the existence of skilled local labor and correlated activities [7,9,10].…”