Innovativeness and Cognitive Complexity: A Second Look

Goldsmith, Ronald E.; Nugent, Nicholas

doi:10.2466/pr0.1984.55.2.431

Cited by 14 publications

(3 citation statements)

References 9 publications

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“…The scale is computed as the sum of the items, with the scores ranging from 10–50. In prior work, the scale’s test-retest reliability and internal consistency have been adequate (Cronbach 0.83) (Payne & Beatty, 1982), it has a coherent internal structure, and construct validity (Goldsmith & Nugent, 1984) has been demonstrated in its correlation to conceptually similar constructs such as consumer innovativeness and domain specific innovativeness (Goldsmith & Hofacker, 1991; Manning, Bearden, & Madden, 1995). Bridging potential was also assessed based on a newly created 7-item scale developed by the first and last author that assessed respondents’ self-description of their network position (see Appendix for all scales).…”

Section: Methodsmentioning

confidence: 99%

A new HIV prevention network approach: Sociometric peer change agent selection

Schneider

Zhou

Laumann

2015

Social Science & Medicine

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Internationally, the Peer Change Agent (PCA) model is the most frequently used conceptual framework for HIV prevention. Change agents themselves can be more important than the messages they convey. PCA selection is operationalized via heterogeneous methods based upon individual-level attributes. A sociometric position selection strategy, however, could increase peer influence potency and halt transmission at key network locations. In this study, we selected candidate PCAs based upon relative sociometric bridging and centrality scores and assessed their attributes in comparison to one another and to existing peer educators. We focused upon an emerging HIV epidemic among men who have sex with men in Southern India in 2011. PCAs selected based on their bridging score were more likely to be innovators when compared to other centrally-located PCAs, to PCAs located on the periphery, and to existing peer educators. We also found that sociodemographic attributes and risk behaviors were similar across all candidate PCAs, but risk behaviors of existing peer educators differed. Existing peer educators were more likely to engage in higher risk behavior such as receiving money for sex when compared to sociometrically selected peer changes agents. These existing peer educators were also more likely to exhibit leadership qualities within the overall network; they were, however, just as likely as other non-trained candidate peer change agents to report important HIV intravention behavior (encouraging condoms within their network). The importance of identifying bridges who may be able to diffuse innovation more effectively within high risk HIV networks is especially critical given recent efficacy data from novel HIV prevention interventions such as pre-exposure prophylaxis. Moreover, while existing peer educators were more likely to be leaders in our analysis, using peer educators with high risk behavior may have limited utility in enacting behavior change among sex worker peers or male clients in the network.

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Section: Methodsmentioning

confidence: 99%

A new HIV prevention network approach: Sociometric peer change agent selection

Schneider

Zhou

Laumann

2015

Social Science & Medicine

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“…The studies by Goldsmith and Nugent (1984) and Rude-Parkins, Baugh and Petrosko (1993), in which relationships between personal characteristics and innovativeness were not established, provided suggestions for improved additional studies. This suggested the need for additional research in this area.…”

Section: Personal Innovativeness Summarymentioning

confidence: 99%

“…The last two studies in this section treated innovativeness as a variable that could be used to predict computer use. Goldsmith and Nugent (1984), hypothesized that cognitive complexity and innovativeness were positively correlated. Cognitive complexity referred "to the number and sophistication of cognitive structures used by the individual in evaluation and judgment" (p. 432).…”

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confidence: 99%

Diffusion of a telecommunication and computing innovation at Waldorf College

Hanson

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This manuscript has been reproduced from the microfikn master. UME films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type of computer printer.The quality of this reprodoction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction.In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion.Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book.

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Exploration in product usage: A model of use innovativeness

Ridgway

Price

1994

Psychology and Marketing

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In this article a conceptual model of use innovativeness is proposed. Use innovativeness is positioned within the broader innate innovativeness construct. Use innovativeness is conceptualized as a consumer's receptivity/attraction to and creativity with using products in new ways. Thus, use innovativeness focuses on the origination and production of new product uses rather than the adoption of new products. Relationships between innovativeness, use innovativeness, and use behaviors are explicated. In addition, issues in construct measurement and validation are also highlighted. Finally, a research agenda that flows from the proposed model is suggested. © 1994 John Wiley & Sons, Inc.

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Innovativeness and Cognitive Complexity: A Second Look

Cited by 14 publications

References 9 publications

A new HIV prevention network approach: Sociometric peer change agent selection

A new HIV prevention network approach: Sociometric peer change agent selection

Diffusion of a telecommunication and computing innovation at Waldorf College

Exploration in product usage: A model of use innovativeness

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