“…Because opportunity enactment requires a coalition of stakeholders, the entrepreneur must work to absorb stakeholders into his or her view of the future and eventually reach a shared understanding of a future to come (Shackle, 1979). This entails an iterative process of talking with potential investors, contacting possible employees, surveying potential customers, and searching for technology that might be used to create the product or service that will fulfi ll the opportunity (Alvarez and Barney, 2007;Mitchell, Mitchell, and Smith, 2008). Market research may be conducted, distribution channels may be explored, the availability of capital assessed, and the resource space scanned.…”