Inside-Out: Using the Marketing Classroom to Mirror Diversity and Inclusion of the Marketplace

Ferreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon; Pitt, Leyland

doi:10.1080/10528008.2022.2139624

Cited by 4 publications

(1 citation statement)

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“…Different perspectives challenge groupthink and mitigate the risks of cognitive biases. A diverse workforce mirrors the diversity of customers and clients, facilitating better understanding and responsiveness to varying needs and preferences in the market (Ferreira et al, 2023). This alignment enhances customer satisfaction and strengthens competitive positioning.…”

Section: Inclusive Recruitment and Talent Managementmentioning

confidence: 98%

Cross-cultural competence in global HRD: Strategies for developing an inclusive and diverse workforce

Patricia Diane Mouboua,

Fadeke Adeola Atobatele,

Olateju Temitope Akintayo

2024

Int. J. Sci. Res. Arch.

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In today's interconnected world, where businesses operate globally, Cross-Cultural Competence (CCC) in Human Resource Development (HRD) has become indispensable. This review explores the significance of CCC in fostering an inclusive and diverse workforce, focusing on strategies for its development. Cross-cultural competence refers to the ability of individuals and organizations to navigate and interact across different cultural contexts effectively. In the realm of HRD, cultivating CCC is essential for creating inclusive workplaces that embrace diversity, promote understanding, and harness the potential of all employees. One of the critical strategies for developing CCC in HRD is cultural awareness training. It involves educating employees about cultural norms, values, and communication styles, fostering empathy, and understanding. Organizations can minimize misunderstandings and conflicts by equipping employees with cultural knowledge, leading to enhanced collaboration and productivity. Another crucial aspect is the promotion of cultural sensitivity and open-mindedness within the organizational culture. HRD initiatives should emphasize the value of diversity and inclusion, encouraging employees to appreciate and respect differences. This can be achieved through policies celebrating diversity, such as diversity training programs, affinity groups, and inclusive leadership development. Effective communication is fundamental to CCC in HRD. Organizations must facilitate transparent and open communication channels accommodating diverse linguistic and cultural backgrounds. Encouraging multilingualism, providing translation services, and utilizing cross-cultural communication training can bridge language barriers and facilitate meaningful staff interactions.

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Section: Inclusive Recruitment and Talent Managementmentioning

confidence: 98%