Insights from senior communicators: Navigating obstacles, leveraging opportunities, and leading teams to capitalize on data and analytics

O’Neil, Julie; Kinsky, Emily S.; Ewing, Michele E.

doi:10.1016/j.pubrev.2023.102362

Cited by 1 publication

(1 citation statement)

References 21 publications

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“…PR professionals have been complicit in reporting news reach estimates that can exceed the global population many times over (Krispy, 2021) and constitute ‘promotional, not realistic standards’ (Nothhaft & Stensson, 2019). Contemporary PR struggles to end a reliance on vanity metrics (Bagnall, 2023), although data analytics hold out the possibility of elevating the PR function to the extent it can overcome inertia stemming largely from a reluctance to do the math (O'Neil et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Headline risk: Forging a crisis communication keystone

Pierpoint

2024

Contingencies & Crisis Mgmt

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In March 2023, headlines about a single ill‐conceived press release amplified in the social media triggered a one‐day, $42 billion bank run that threatened to destabilise the US financial system. The Silicon Valley Bank collapse represents an extreme example of headline risk, the potential for breaking news to trigger a PR crisis and corresponding brand and business shocks. This paper presents the results of exploratory research supporting the creation of risk management frameworks for measuring, monitoring, managing and ultimately mitigating financially material headline risk. Based on brand tracking data for 24 major companies covered by the news media queried and visualised using an AI‐enabled analytics tool, the study confirms that news corresponds to tail risk—defined in this study as low‐probability, high‐impact events that major companies and national brands would term crises. Time‐series data tracking the volatility of consumer attention and the valence of media buzz support an architecture for constructing rigorous communication research and headline risk management frameworks. Crisis communication emerges as the initial phase in managing exogenous, idiosyncratic shocks marked by significant negative shifts in brand perceptions and consumer purchase consideration.

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Section: Introductionmentioning

confidence: 99%

Headline risk: Forging a crisis communication keystone

Pierpoint

2024

Contingencies & Crisis Mgmt

View full text Add to dashboard Cite

show abstract

Insights from senior communicators: Navigating obstacles, leveraging opportunities, and leading teams to capitalize on data and analytics

Cited by 1 publication

References 21 publications

Headline risk: Forging a crisis communication keystone

Headline risk: Forging a crisis communication keystone

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