Inspiration Exploring for Entrepreneurs through Case Analysis on the Development of the Big Issue

Abstract

This paper concerns the analysis of the development of The Big Issue magazine and its founder called John Bird. Discussing why and how The Big Issue succeeds from the internal and exterior factors in terms of the personality of John Bird, the supporting power, and how John Bird fits with the traditional notion of entrepreneurship. What is more, the aim of analyzing the development of The Big Issue is to give entrepreneurs inspiration on starting a new business.