“Instagramable” : Simulation, Simulacra And Hyperreality on Instagram Post

Abstract

The relationship between social media and individuals is complex. Like how humans flock to form an 'instagramable' culture on Instagram. The author examines this complexity using the lens of Jean Baudrillard in writings on simulation and simulacra. Baudrillard's main argument is that nothing in our culture is "real" in any sense. "Simulacrum", consider as something that is real, which is a depiction or copy of something that does not exist. Instagram is a social media that makes humans addicted to signs and symbols through "instagramable" photos and videos. This research provides knowledge about the potential reality of reality from polished photos or videos uploaded to Instagram. This study uses qualitative research with a phenomenological approach and uses dramaturgy theory (front and backstage) to reveal the reality and falsehood of "instagramable" images. This study analyzes using four stages, namely reflection of the deep reality, covering and denaturing the deep reality, covering the absence of deep reality, having nothing to do with any reality; it is its pure simulacrum. The result of this research is that simulacra are more than a process. Each stage carried out by Instagram users characterizes a level of simulation. Research gives insight to us that "instagramable" simulations are imaginations that are not entirely true or not true

Augmented Reality dalam Budaya Kontemporer Perspektif Simulacra dan Hiperreality Jean Baudrillard

“…AR dapat ditemukan dalam banyak hal di dunia ini. Contohnya adalah pesona foto selfie palsu di kalangan masyarakat masa kini (Christanti et al, 2021). Foto tersebut dapat dikatakan palsu jika foto tersebut melalui proses editing dan menggunakan sebuah filter untuk menutupi sebuah realitas yang ada, seperti muka yang penuh dengan jerawat.…”

The Hyperreality of TikTok Live Streaming

“…The impact of hyperreality is that humans become more drawn to the constructed virtual world of social media (Damayanti & Hidayat, 2019). Baudrillard predicts that humans will become inseparable from technology in the future (Christanti et al, 2021). Humans will consistently rely on technology and will no longer be free from the process of digitization.…”

“…The mixture of reality and simulated signs is referred to as simulacra. Simulacra means a world formed from the blending of values, facts, signs, images, and codes (Baudrillard, as cited in (Christanti et al, 2021)). In other words, reality has been distorted and disconnected from its original reference.…”

Resepsi Khalayak Perempuan terhadap Konten Edukasi Seksual oleh Key Opinion Leader

“…Instagram menyempurnakan fitur mereka secara berkala seperti foto, komentar, hingga live video. Foto dan video populer yang dibagikan secara "gratis" di Instagram memberikan kompatibilitas seluler yang nyaman dan kemudahan bagi pengguna (Febiana Christanti et al, 2021). Instagram juga menyediakan cara belajar yang menarik dalam bentuk hiburan.…”