“…On brushing with this toothpaste, blue covarine is deposited onto the tooth surface, where it is able to change the optical effects of the tooth surface, and enhances the measurement and perception of tooth whiteness. 4,5 This toothpaste is intended to produce an instant, temporary tooth-whitening effect that can be reapplied as frequently as desired, as it contains no harsh chemicals, but is not intended to produce any permanent changes to colour of the teeth.…”