“…Foundational institutional theory research asserts that firm structures take the characteristics of their environments rather than of their activities (Meyer and Rowan, 1977). Newer institutional logics research reflects the increasing complexity of modern organizations and their interactions with their environment (Marquis and Lounsbury, 2007;Vasudeva, Alexander, Jones, 2015), and challenges associated with plural, blended, and sometimes competing logics (Geng, Yoshikawa, Colpan, 2016;Lounsbury, 2007;Ramus, Vaccaro, Brusoni, 2016). Thornton, Ocasio, and Lounsbury (2012) highlight that the institutional logics perspective is "a new approach to culture, structure, and process" (p.iii).…”