Instrumente des Web 2.0 im Kundenbindungsmanagement des E-Commerce

Dölling, Steffen; Möhlenbruch, Dirk; Ritschel, Falk

doi:10.1007/978-3-8349-3854-1_16

Handbuch Kundenbindungsmanagement 2013

DOI: 10.1007/978-3-8349-3854-1_16

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Instrumente des Web 2.0 im Kundenbindungsmanagement des E-Commerce

Steffen Dölling¹,

Dirk Möhlenbruch²,

Falk Ritschel³

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Instrumente des Web 2.0 im Kundenbindungsmanagement des E-Commerce

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