Integrated Marketing Communications (IMC) Strategy of Banyuwangi Regency’s Government in Effort to Introduce the Potential of Local Tourism

Prasetyo, Bambang Dwi; Firdausi, Anzil

doi:10.9756/sijcnce/v6i4/03060260101

SIJCNCE

2018

DOI: 10.9756/sijcnce/v6i4/03060260101

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Integrated Marketing Communications (IMC) Strategy of Banyuwangi Regency’s Government in Effort to Introduce the Potential of Local Tourism

Bambang Dwi Prasetyo¹,

Anzil Firdausi²

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Integrated Marketing Communications (IMC) Strategy of Banyuwangi Regency’s Government in Effort to Introduce the Potential of Local Tourism

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