Integrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; Ruzo, Emilio

doi:10.2753/mtp1069-6679190205

Cited by 56 publications

(59 citation statements)

References 62 publications

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“…This approach was also used by Eberl (2010) and Navarro et al (2011) to assess group differences. A multigroup analysis can be divided in two steps.…”

Section: Analysis Of National Cultural Differencesmentioning

confidence: 99%

Information security knowledge sharing in organizations: Investigating the effect of behavioral information security governance and national culture

Flores

Antonsen

Ekstedt

2014

Computers & Security

121

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Information security knowledge sharing in organizations: Investigating the effect of behavioral information security governance and national culture.Computers & Security, http://dx.doi.org/10.1016/j.cose. 2014.03.004 Access to the published version may require subscription. N.B. When citing this work, cite the original published paper. Permanent link to this version:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva- 142630 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 AbstractThis paper presents an empirical investigation on what behavioral information security governance factors drives the establishment of information security knowledge sharing in organizations. Data was collected from organizations located in different geographic regions of the world, and the amount of data collected from two countries -namely, USA and Sweden -allowed us to investigate if the effect of behavioral information security governance factors on the establishment of security knowledge sharing differs based on national culture.The study followed a mixed methods research design, wherein qualitative data was collected to both establish the study"s research model and develop a survey instrument that was distributed to 578 information security executives. The results suggest that processes to coordinate implemented security knowledge sharing mechanisms have a major direct influence on the establishment of security knowledge sharing in organizations; the effect of organizational structure (e.g., centralized security function to develop and deploy uniform firm-wide policies, and use of steering committees to facilitate information security planning) is slightly weaker, while business-based information security management has no significant direct effect on security knowledge sharing. A mediation analysis revealed that the reason for the non-significant direct relation between business-based information security management and security knowledge sharing is the fully mediating effect of coordinating information security processes. Thus, the results disentangles the interrelated influences of behavioral information security governance factors on security knowledge sharing by showing that information security governance sets the platform to establish security knowledge sharing, and coordinating processes realize the effect of both the structure of the information security function and the alignment of information security management with business needs.A multigroup analysis identified that national culture had a significant moderating effect on the association between four of the six proposed relations. In Sweden -which is seen as a less individualist, feminine country -managers tend to focus their efforts on implementing controls that are aligned with business activities and employees" need; monitoring the effectiveness of the implemented con...

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“…This approach was also used by Eberl (2010) and Navarro et al (2011) to assess group differences. A multigroup analysis can be divided in two steps.…”

Section: Analysis Of National Cultural Differencesmentioning

confidence: 99%

Information security knowledge sharing in organizations: Investigating the effect of behavioral information security governance and national culture

Flores

Antonsen

Ekstedt

2014

Computers & Security

121

View full text Add to dashboard Cite

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“…El segundo, basado en la teoría de intercambio relacional, destaca la relevancia de la naturaleza e impacto de las relaciones exportador-cliente (Ural, 2009 (Akhter & Robles, 2006). Algunos trabajos han integrado los tres enfoques con la idea de ofrecer un modelo integrador que reúna los diferentes determinantes del resultado exportador (Navarro, Acedo, Losada, & Ruzo, 2011;Navarro-García, Rondán-Cataluña, & Acedo-González, 2013). …”

Section: Medición De Resultados Exportadoresunclassified

“…La dimensión cuantitativa fue medida a través del crecimiento de las ventas y de la rentabilidad derivadas de la exportación en el último año (Cavusgil & Zou, 1994;Navarro et al, 2011). Se observa en la Tabla 3 que el clúster 1 engloba a casi el 71% de las empresas de la muestra, y el segundo algo más del 29%.…”

Section: Escalas De Medidaunclassified

¿influye La Personalidad De Los Directivos De Pymes en Los Resultados Exportadores?

2016

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RESUMEN En este trabajo se analiza si los valores según la escala de Schwartz varían entre los directivos responsables de exportación de Pequeñas y Medianas Empresas (PyMEs) entre las empresas con mayor éxito exportador, frente a las que tienen un éxito exportador limitado. El estudio se aplica a una muestra de 196 PyMEs españolas exportadoras. En primer lugar se aplica un clúster de clases latentes para clasificar las empresas en función del performance exportador, para después aplicar test de comparaciones de medias y buscar diferencias significativas en los valores de Schwartz entre directivos de empresas de ambos grupos. Los valores en los que aparecen diferencias significativas son: honestidad, influencia, ambición, lealtad, justicia social, autoridad, vida excitante y orden social.

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“…La mayoría de los estudios se centran en el análisis de la influencia de la estandarización de precios sobre la actuación exportadora, llegándose a resultados contradictorios (Zou, Andrus & Norvell, 1997 Lengler, 2009;Navarro, Acedo, Robson, Ruzo & Losada, 2010;Navarro et al, 2011;Martínez-Villavicencio, 2011). Así, cabe cuestionarse si en general el precio es una fortaleza releva nte para la actuación exportadora o como afirman Cavusgil y Zou (1994) nos encontramos ante una variable irrelevante para la construcción de una ventaja competitiva en el proceso de internacionalización de las empresas.…”

Section: H22: La Importancia Otorgada Al Precio De Los Productos Comunclassified

“…Son diversos los estudios que ponen de manifiesto la relación entre la variable distribución y el perfil exportador de las empresas (Alonso & Donoso, 2000;García-Canal, 2004;Gómez & Valenzuela, 2005;Aragón & Monreal, 2008;Navarro et al, 2011;Estrella et al, 2012). La mayoría de estos estudios se enfocan en el análisis de la influencia de estrategias concretas de distribución (ej: canales de distribución propios), poniendo de manifiesto una relación con la actuación exportadora condicionada a otros factores externos u organizativos.…”

Section: H24: La Importancia Otorgada a La Distribución Como Fortaleunclassified

Intensidad exportadora y fortalezas percibidas en la estrategia de marketing: Una perspectiva basada en la experiencia de empresas exportadoras españolas

Castro-González¹,

Gutiérrez-Villar²,

Padilla³

et al. 2016

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Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix.Design/methodology: Through a questionnaire to 64 export Spanish companies and the literature review, we defined the export intensity as the dependent variable. The explanatory variables used measure the importance granted by the companies to the different variables of the marketing mix as strengths for export activity. We used MANOVA method as it lets us analyze differences between two or more metrical dependent variables (quality, price, promotion and place) based on a mix of categorical variables that act like predictors (export volume).Findings: Our results indicate that a correct planning of the marketing strategy is a key aspect inside internationalization strategy. In contrast with other studies that analyze specific strategies within marketing mix, this research focuses on these as perceived competitive strengths, whichever the mix of variable strategy that generates these strengths is.Practical implications: The differences observed indicate that there are different patterns in the marketing mix strength evaluation. The results show that the firms which have the most export intensity have generated bigger capacities especially in distribution channels configuration and promotion strategies.Originality/value: The main differentiating element in this research is the combines focus on the marketing mix variables as competitive strengths while distinguishing each of them.

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Integrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets

Cited by 56 publications

References 62 publications

Information security knowledge sharing in organizations: Investigating the effect of behavioral information security governance and national culture

Information security knowledge sharing in organizations: Investigating the effect of behavioral information security governance and national culture

¿influye La Personalidad De Los Directivos De Pymes en Los Resultados Exportadores?

Intensidad exportadora y fortalezas percibidas en la estrategia de marketing: Una perspectiva basada en la experiencia de empresas exportadoras españolas

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