Integrated Strategic Analytical Framework for Analysing and Improving A Bank’s Market Performance during Periods of Disruptive Competition

Abstract

As the Caribbean financial market becomes increasingly competitive as a result of the increasingly more innovative fintech companies and other revolutionary traditional banks’ activities, a critical analysis of the internal and external variables and changes that can undermine a bank’s effective market performance is essential for discerning the improvement strategies that must be adopted. However, the challenge has often arisen from lack of the accurate approach for accomplishing such internal and external analysis. To fill such a gap, this study uses integrative review as one of the techniques of qualitative-content analysis to evaluate different banking performance improvement strategies and strategic management theories. Through such analysis, the study aimed to discern the integrated strategic analytical framework that can be extracted and suggested to the banking executives for analysing and improving a bank’s market performance during periods of disruptive competition. To improve a bank’s effective market performance during periods of enormous disruptions, social construction and re-construction of the merging findings imply that the accurate analysis and response to the unfolding changes in the external trends will require the banking executives to use the three frameworks’ strategic analysis to inform the competitive course of directions that the bank can undertake. The Three-Frameworks’ Strategic Analysis will require the banking executives to evaluate the stage of its industry growth stages in conjunction with the use of Porter’s “Five Forces of Industry Analysis” and Porter’s “Four Corners of Competitors’ Analysis”. Following the accurate understanding of the industry and market dynamics, findings suggest the bank executives can then craft and apply the strategies for leveraging their competitiveness whilst also countering disrupters. Such strategies would require increasing the investment in R&D to introduce novel digital banking technologies as well as the introduction of novel digital financial products/services that respond or even exceed the unfolding customer expectations. Other critical strategies would require the assimilation or nurturing and integrating the most disruptive fintech companies as part of the essential business partners. Once these strategies are being executed, it is essential the banking executives must also analyse the impacts of such strategies on the improvement of a bank’s liquidity and profitability. Basing on such insights, the study enriches the existing theories by offering the Integrated Strategic Analytical Framework that the contemporary banking executives can adopt for analysing and improving a bank’s market performance during periods of disruptive competition. However, future research can still explore how improving employees’ creativity bolsters a bank’s innovativeness to catalyse its effective market performance during periods of disruptive competition.