“…It was statistically confirmed under section 3 and Table I. Consequently, an extensive literature search, related to market and entry mode selection (Zoltners and Dodson, 1983;Ayal and Zif, 1979;Cavusgil and Zou, 1994;Koch, 2001;Papadopoulus et al, 2002;Whitelock, 2002;Rahman, 2003;Beim and Levesque, 2006;Kogut and Singh, 1988;Ellis, 2000;Koch, 2001;Whitelock, 2002;Brown, 2003;Ekeledo and Sivakumar, 2004) and competitive positioning (Johansson and Thorelli, 1985;Brooksbank, 1994;Chang, 1995;McNamara and Vaaler, 2000;Anderson and Buvik, 2002;Rundh, 2003;Ma, 2004;Hassan and Craft, 2005;Lim et al, 2006) contributed to the exploration of criteria to develop information framework for Indian market positioning. Based upon this study, 91 indicators were identified.…”