Integrated tourism transportation software design: case study of Lombok Island

Abstract

Lombok Island is a new magnet of touristic destination, where the number of travelers grow by 13% for domestic and 15% annually for international travelers in the last ten years. In spite of this impressive growth in the tourism sector, the public transportation and availability of touristic information remain lacking. The study aims to contribute to address the above challenges, in order to support the marine tourism in Lombok. Following the Intelligent Transportation Systems Architecture, the followings are undertaken, namely identification of users’ need, design of functional and communication architecture, and the design of an application mockup. The analysis shows that the deployment of a mobile application would save considerable time and money for both travelers and transport operators. The introduction of a mobile app would be justified, as its investment is economically feasible, and its benefit cost ratio of 1.8.