The primary role for scientific information in addressing complex environmental problems, such as biological invasions, is generally assumed to be as a guide for management decisions. However, scientific information often plays a minor role in decision-making, with practitioners instead relying on professional experience and local knowledge. We explore alternative pathways by which scientific information could help reduce the spread and impacts of invasive species. Our study centred on attempts to understand the main motivations and constraints of three local governance bodies responsible for the management of invasive (wilding) conifer species in the southern South Island of New Zealand in achieving strategic and operational goals. We used a combination of workshop discussions, questionnaire responses and visits to field sites to elicit feedback from study participants. We applied a mixed inductive-deductive thematic analysis approach to derive themes from the feedback received. The three main themes identified were: (1) impacts of wilding conifers and goals for wilding conifer control, (2) barriers to achieving medium- and long-term goals, and (3) science needed to support wilding conifer control. Participants identified reversal and prevention of both instrumental (e.g. reduced water availability for agriculture) and intrinsic (e.g. loss of biodiversity and landscape values) impacts of wilding conifer invasions as primary motivators behind wilding conifer control. Barriers to achieving goals were overwhelmingly social, relating either to unwillingness of landowners to participate or poorly designed regulatory frameworks. Consequently, science needs related primarily to gaining social licence to remove wilding conifers from private land and for more appropriate regulations. Scientific information provided via spread and impacts forecasting models was viewed as a key source of scientific information in gaining social licence. International experience suggests that invasive species control programmes often face significant external social barriers. Thus, for many biological invasions, the primary role of science might be to achieve social licence and regulatory support for the long-term goals of invasive species control programmes and the management interventions required to achieve those goals.