2023
DOI: 10.34306/att.v5i3.355
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Integrating Artificial Intelligence in Human Resource Management: A SmartPLS Approach for Entrepreneurial Success

Dewi Sri Surya Wuisan,
Richard Andre Sunardjo,
Qurotul Aini
et al.

Abstract: The primary focus of this research is to examine the pivotal role of Artificial Intelligence (AI) in driving business transformation, with a specific emphasis on its impact within the realm of human resource management (HR). The study seeks to assess the substantial influence brought about by the incorporation of AI in HR. Online data collection involved 110 respondents with professional backgrounds in HR. In pursuit of enhancing entrepreneurial success, the research adopts the Smart Partial Least Square (Smar… Show more

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Cited by 16 publications
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References 28 publications
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