Integrating Augmented Reality in the Social Media Platforms. The Users’ Perspective

Abstract

This paper presents the results of a qualitative research based on the paper and pencil method with the aim to identify the social network users' opinions about the opportunities to develop a revolutionary technology which integrates Augmented Reality (AR) with social networks in order to create a meeting platform that might be used by stakeholders, such as social media users, producers and consumers in order to experience new opportunities of gaining relevant information. The research was conducted among 52 potential users and the results reveal that AR can potentiate the using of social networks; from the marketing point of view both consumers and products suppliers can record significant benefits on their market experience. Thus, AR Media platform development can also have positive implications for the education system.