“…In this research context, technological integration of innovative website design refers to the process of incorporating advanced digital technologies and techniques in the creation of web-based applications to deliver a user experience [ [25] , [26] , [27] ]. This involves using techniques such as responsive web design [ 28 ], interactivity [ 29 ], social media integration [ 30 ], user-generated content [ 31 ], and continuous updates to provide high-quality information, ease of use [ 32 ], and visually appealing design [ 33 ].…”