Inter-Firm Cooperation and Internationalization Process: The Example of Polish Manufacturing Companies

Abstract

The purpose of this article is to explore the selected aspects of inter-firm cooperation between the manufacturing firms and their partners. Authors aim also to empirically investigate how this cooperation allows performing a successful internationalization and gaining competitive advantage on the foreign markets. Analysis is carried out on a sample of 7 Polish manufacturing companies that are cooperating with foreign suppliers or customers on a regular basis. Data were gathered using a tailored questionnaire distributed via e-mail. The results show that Polish companies rarely choose cooperative entry methods when aiming for internationalization of their operations. They do not perceive a direct link between cooperation with other Polish companies and the success of internationalization. These results are in line with other research. The conducted study shows that the problem of improving a manufacturer's competitive position on international markets by developing business relationships is still complex and requires further exploration.

Marketing Program Standardization: The Experience of TNCs in Poland

“…Learning how unique (different) or standard (similar) the Polish market of consumer goods is, when compared to foreign markets, is a contribution to research and evaluate the directions of market structures development in Poland. The empirical data and research conclusions presented in this article can be applicable not only for transnational corporations already present or preparing to enter the Polish market, but also for Polish enterprises with international aspirations, and interested in successful and cost-effective expansion onto former socialist markets (Adamczyk and Sagan, 2015). This knowledge may also be valuable for local enterprises operating in the consumer goods market in Poland as it demonstrates the methods and operation range of the powerful international competition.…”