“…Prior research has identified that coopetition, among other things, is a driver of value creation (Bengtsson et al , 2010; Novais Santos, 2021; Ritala, 2009; Ritala and Hurmelinna-Laukkanen, 2009), and innovation (Bicen et al , 2021; Chen et al , 2021; Navío-Marco et al , 2020; Park et al , 2014; Wu, 2014). The reduction of costs, to keep up with the competition, is a rationale for coopetition (Bengtsson and Kock, 2000; Luo et al , 2007; Morris et al , 2007).…”