Internet marketing in football clubs: a comparison between English and Greek websites

Professional sports teams on the Web: a comparative study employing the information management perspective

“…Professional sports teams increasingly rely on their Web entries for connecting and interacting with their supporters, followers, and fans on both local and global levels (Bauer et al, 2008;Kriemadis et al, 2010;Won & Green, 2008). In other words, in their evolved business models professional sports teams no longer only compete in games with each other but they also compete for sustained loyalty as well as increased mindshare 5 and followership in cyberspace.…”

“…Furthermore, the Web entry is also used for market research as well as for audience segmentation and target marketing (Kriemadis et al, 2010). However, the potential of the Web as a medium of, for example, professional soccer teams still appears to be not fully developed (Beech et al, 2000;Kriemadis et al, 2010). Besides revenues generated from TV broadcasts and sponsoring, professional sports teams also rely on a steady stream of revenue from ticket and merchandise sales.…”

“…Over the years the sports industry, in general, and professional sports teams, in particular, have turned their Web entries into important channels for product and service distribution and instruments for direct communication and promotion (Kriemadis, Terzoudis, & Kartakoullis, 2010). Furthermore, the Web entry is also used for market research as well as for audience segmentation and target marketing (Kriemadis et al, 2010). However, the potential of the Web as a medium of, for example, professional soccer teams still appears to be not fully developed (Beech et al, 2000;Kriemadis et al, 2010).…”

“…Via the Web, professional sports teams' audiences can now conveniently reach the site of interest at any place and at any time and can find official team-related information; furthermore, visiting a team website helps visitors socialize and divert from their own daily routine, and also lets them shop safely and securely from the original team site (Hur, Ko, & Valacich, 2007). Over the years the sports industry, in general, and professional sports teams, in particular, have turned their Web entries into important channels for product and service distribution and instruments for direct communication and promotion (Kriemadis, Terzoudis, & Kartakoullis, 2010). Furthermore, the Web entry is also used for market research as well as for audience segmentation and target marketing (Kriemadis et al, 2010).…”

Success of Mixed Martial Arts Video Topics on YouTube

“…On the other hand although the Internet is already widely recognized as an important tool to keep company competitive on sport market (Filo & Funk 2005;Rein, Kotler & Shields, 2007;Coyle, 2010) some, even well-established firms were utilizing it indolently (Ioakimidis 2010;Kriemadis, Terzoudis & Kartakoullis, 2010). Unveiling YouTube content specific is especially important for adolescent sports with social media oriented consumers, like mixed martial arts (MMA).…”