“…At the same time, capturing value of IIoT adds uncertainty downsides, such as undermining privacy, increasing complexity of manufacturing systems, and drawing in new competitors (Britton, 2016;Dickenson, 2015;Geisberger & Broy, 2015;Malina, Hajny, Fujdiak, & Hosek, 2016). So far, businesses have had mixed experiences with industrial servitization strategies in general (Eggert, Hogreve, Ulaga, & Münkhoff, 2014;Wirtz, Tuzovic, & Ehret 2015), and with exploiting the potential of IIoT services in particular (Yu, Nguyen, & Chen, 2016;Economist, 2015). Thus, we have reason to be skeptical concerning expectations for easy realization of the IIoT-envisaged benefits (Teece 2010;Chesbrough & Rosenbloom, 2002).…”