2021
DOI: 10.4018/978-1-7998-7603-8.ch010
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Internet of Things in Online Business

Abstract: Online business, just like other industries, has adopted advanced technology for business performance. Hence, the technology of internet of things (IoT) has been implemented in recent years. IoT acts as a business ecosystem by interconnecting all physical objects and systems to execute tasks efficiently. However, the extent to which customers understand and appreciated this emerging technology is understudied. The purpose of this chapter is therefore to understand the customer acceptance as well as the gratifi… Show more

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Cited by 5 publications
(1 citation statement)
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“…KMO and Bartlett’s sphericity tests were performed to check the suitability of the sample size and the suitability of the data set for analysis. The fact that the KMO test was greater than 0.60 and the P value of the Barlett's sphericity test was significant showed the adequacy of the sample and the suitability of the data set[ 34 , 38 , 39 ].…”
Section: Methodsmentioning
confidence: 99%
“…KMO and Bartlett’s sphericity tests were performed to check the suitability of the sample size and the suitability of the data set for analysis. The fact that the KMO test was greater than 0.60 and the P value of the Barlett's sphericity test was significant showed the adequacy of the sample and the suitability of the data set[ 34 , 38 , 39 ].…”
Section: Methodsmentioning
confidence: 99%