Internet usage: Predictors of active users and frequency of use

Emmanouilides, Christos J.; Hammond, Kathy

doi:10.1002/(sici)1520-6653(200021)14:2<17::aid-dir2>3.0.co;2-e

Cited by 87 publications

(60 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…all, 2000). Internet experience increases as the frequency and duration of the Internet usage increases (Emmanouilides and Hammond, 2000). Many studies confirm that once consumers become more familiar with the Internet channel, effects of the factors are moderated based on the experience level (Citrin et.…”

Section: Internet Experiencementioning

confidence: 99%

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

CEMBERCI¹,

CIVELEK²,

SÖZER³

2013

JGSM

View full text Add to dashboard Cite

show abstract

Section: Internet Experiencementioning

confidence: 99%

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

CEMBERCI¹,

CIVELEK²,

SÖZER³

2013

JGSM

View full text Add to dashboard Cite

show abstract

“…29 Early adopters are most likely to be active users. 30 Early adopters are typically described as curious, adventurous consumers…”

Section: Hypothesesmentioning

confidence: 99%

Factors affecting consumer usage of QR codes

Ozkaya¹,

Ozkaya

Roxas³

et al. 2015

J Direct Data Digit Mark Pract

View full text Add to dashboard Cite

In recent years, various institutions have adopted the use of twodimensional bar codes, also known as QR (quick response) codes, for encoding information such as URLs that can be read by smartphones, digital tablets and other electronic devices. These codes can serve as a vehicle to evoke a consumer response or some type of behaviour. Their main benefit is that users of smartphones are alleviated from the tedious task of typing and searching to access information. This paper provides the results of a survey study of college students' awareness and use of QR codes. The findings indicate that the purpose of usage is significantly related to QR code usage rate. Practical users utilize QR codes more than experiential users and there is a positive relationship between electronic device ownership and QR code usage. Interestingly, being an early adopter has a negative relationship with QR code usage. Additionally, perceived usefulness of the QR code and up-to-date electronic device knowledge do not have significant relationships with QR code usage rate.

show abstract

“…Emmanouilides and Hammond [17], also using logit models, found a close relationship between Internet access and subscription term, place of utilization and preference on contents. A logit analysis of the determinants of the super-highway Internet service subscription was performed by Yun and Lee [18].…”

Section: Analysis Of Individual Characteristics and Review Of The Prementioning

confidence: 88%

Characteristics of Individuals Influencing Adoption Intentions for Portable Internet Service

Moon-Koo¹,

Jee²

2006

ETRI J

View full text Add to dashboard Cite

Moon-Koo Kim et al. 67This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.Keywords: Portable Internet service, WiBro, adoption intentions, mobile broadband, individual characteristics. Manuscript received Nov. 29, 2004; revised Aug. 25, 2005. Moon-Koo Kim (phone: + 82 42 860 1182, email: mkkim@etri.re.kr) and Kyoung-yong Jee (email: kyjee@etri.re.kr) are with IT Services Research Division, ETRI, Daejeon, Korea. I. IntroductionThe telecommunication service industries in Korea have been developed with evolutionary paradigms such as digital convergence. We can now look for new growth by integrating the resources and capabilities of the value chains based on the so called 'IT 8-3-9 Strategy' announced by the Korean Government. Portable Internet service, preserving attributes best represented by broadband networks and multimedia, is now emerging as both the core service capable of leading the paradigms in these changes and as a new engine of growth. Portable Internet service provides wireless users with a high transmission rate whenever and wherever they happen to be, even when moving at intermediate speeds, and it is expected to be the telecommunication media for core services in the next generation. It will exceed the limitations of existing telecommunication services by proposing new business models and by converging telecommunication and broadcasting, telecommunication and transportation, and telecommunication and home appliances [1].However, even though a number of innovative telecommunication services have emerged in the course of the replacement and evolution of telecommunication technologies, such as movement toward multimedia services, elimination of boundaries between services, and enhanced competition since the mid-1990's, few services have succeeded in securing a reasonable number of subscribers (critical mass) and generating stable profits. Studies report that the main reason for failure is that most of the new telecommunication services have been technology-oriented, and have failed to properly reflect the needs and preferences of users [2]. Thus, the key to the success of new tele...

show abstract

Internet usage: Predictors of active users and frequency of use

Cited by 87 publications

References 6 publications

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

Factors affecting consumer usage of QR codes

Characteristics of Individuals Influencing Adoption Intentions for Portable Internet Service

Contact Info

Product

Resources

About