Internet use as a form of direct sales for agro-food products- Empirical evidence before and during the COVID-19 pandemic

In the context of the COVID-19 pandemic, online sales have increased in recent years for many products. Responsible consumption has also been considered by households and individuals, and interest in sustainable products has positively evolved. Although sustainable products have more and more been considered by consumers and producers as appropriate alternatives, the results are still underwhelming. This study aims to demonstrate the relationship between the online sales of sustainable products and the online marketing costs expressed by the cost-per-click in Romania in the last three years. This quantitative research is a conclusive and descriptive study based on secondary data sets collected from the evidence registered in an online agency, which, in turn, was based on a sample of companies and products in three industries considered highly open to sustainable approaches: electronics; home and garden; clothing and footwear. The results show different relationships between the online marketing cost and the sales of sustainable products in the above-mentioned industries. In addition, online consumer purchasing intention is a mediator for the relationship between marketing cost and online sales in one industry only, namely electronics. The study reveals the development of the online transactions of sustainable products, considering the connection between marketing costs and subsequent sales.

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Evolution of the Online Sales of Sustainable Products in the COVID-19 Pandemic

Platis

Olteanu

Hotoi

2022

Sustainability

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Examination of the Importance and Level of Application of Digitization in the Rural Sector, the Case of Albania

Tomorri,

Domi,

Çera

et al. 2024

Wseas Transactions on Business and Economics

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Agriculture continues to be one of the fundamental sectors for sustainable development in Albania, referring to its contribution to the gross domestic product and employment level. Nevertheless, it confronts ongoing structural issues concerning sustainable development. Farm size, productivity and competitiveness, intensification of production, the efficiency of resource use, access to finance, modernization of the value chain (VC), implementation of technology and information, quality and food security, are considered some of the main challenges of this sector for our country. The digitalization of agriculture emerges as a crucial instrument in dealing with these challenges, through the use of technology and information systems as an important instrument for increasing the competitiveness and sustainability of the rural sector. In this context, this paper aims to examine the importance and level of application of digital technology along the value chain in the agricultural sector. In function of the purpose of the study, the questionnaire was designed to provide and collect information on the importance of the application of the digitalization of agriculture, through the use of technology and information systems by agricultural farms and farmers in our country. Based on the data on the dominant activities and the typology of the farms according to the regions, the study areas have been determined, respectively for the districts of Kukës, Gjirokastër, Fier, Berat, and Korçë. In total, 938 questionnaires were completed for the five respective districts, following the activities and typology of the respective farms. The variables were evaluated using the Likert scale (1-5), and data analysis was carried out through the SPSS program.

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Internet use as a form of direct sales for agro-food products- Empirical evidence before and during the COVID-19 pandemic

Cited by 2 publications

References 40 publications

Evolution of the Online Sales of Sustainable Products in the COVID-19 Pandemic

Evolution of the Online Sales of Sustainable Products in the COVID-19 Pandemic

Examination of the Importance and Level of Application of Digitization in the Rural Sector, the Case of Albania

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