Internet Users’ Approach to HRM Portals in the Context of Sustainable Development—A Comparative Analysis of Poland and Türkiye

Abstract

The purpose of this article was to identify the characteristics of HRM (Human Resources Management) portals that can contribute to building a smart, sustainable society in two countries: Poland and Türkiye. The analyzed countries were selected due to their similar economic situation, as well as differences in terms of culture and customs and varying degrees of ICT (Information and Communications Technology) implementation in the economy. Conducting the survey at this particular moment was intended to objectivize users’ opinions on the HRM portals and their attributes that may contribute to mitigating the effects of the crisis and facilitating economic development toward the creation of a sustainable society. The survey was conducted in April 2022. It was carried out in both countries and covered a group of more than 850 respondents. The CAWI (Computer Assisted Web Interview) method was used in the survey. The differences between results were identified, and the degree of verification of the hypothesis was established and discussed in this paper. In the first stage of the study, the respondents’ environment was examined, as well as their opinions on the use of HRM portals. The second phase consisted of assessing the attributes of the most well-known HRM portals that can contribute to building a smart, sustainable industry. As a result, the finally distinguished features included the characteristics that were most important to the users of the portals and those that supported the development of HRM portals due to their innovativeness. The study fills the research gap regarding the potential impact of HRM portals and their prospective use in first restoring the economic balance of a sustainable society.