“…Given the significant importance of IT innovations for organizational success, over the past decades, IT adoption has regularly been put under the spotlight (Parida, Oghazi, & Cedergren, 2016; Trantopoulos, von Krogh, Wallin, & Woerter, 2017). A substantial amount of research demonstrates that technology‐based innovations impact every part of a company and triggers innovation, growth, profitability, efficiency, productivity, and performance (Barrett, Davidson, Prabhu, & Vargo, 2015; Christensen, Raynor, & McDonald, 2015; O'Connor, Lowry, & Treiblmaier, 2020). Innovation is defined as “an idea, practice or object that is perceived as new by an individual or another unit of adoption” (Rogers, 1995, p. 11).…”