INTERPRETING COGNITIVE STRATEGIES OF INTERTEXTUAL INCLUSIONS IN BELLES-LETTRES DISCOURSE (based on E. Jelinek’s prose literature)

Akasheva, Tatiana V.; Pesina, S.; Rakhimova, Nuriya Mukhametovna; Zemlyanukhina, E.V.

doi:10.20916/1812-3228-2016-2-5-10

Cited by 2 publications

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“…Consciousness of a modern person has acquired a mosaic shape, where various fragments of phrases and concepts intertwine. Considering this, the interest of researchers in the study of the concept of intertextuality in various types of discourse does not fade [1][2][3][4][5].…”

Section: Introductionmentioning

confidence: 99%

Audio intertextuality in modern advertising text

Terskikh

2019

SHS Web Conf.

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The article is devoted to the study of audio intertextuality in modern advertising discourse. Despite the researchers' increased interest in the problem of intertextual interaction, the issue of the functioning of the intertextuality mechanism in advertising, including social advertising, is still not fully covered, especially, since the advertising field is dynamic and provides extensive new material for research every day. The author pays special attention to the functional yield of audio intertextuality in advertising. As the basic functions of audio intertextual inclusions in the discourse of commercial and social advertising, the author identifies the attractive and aesthetic functions as the most significant and regularly realized; as secondaryplayful and persuasive. Russian and foreign commercials serve as the material for the study. The method of intertextual analysis is used as fundamental. It consists in establishing the relations of derivation between texts and analyzing the formal and semantic transformations of text units and the text as a whole.

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Section: Introductionmentioning

confidence: 99%

Audio intertextuality in modern advertising text

Terskikh

2019

SHS Web Conf.

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Motives of N. A. Zabolotsky’s “Sensible Being” in Translations Into English

Kisel¹,

Dubskih²

2018

Philology. Theory & Practice

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Возросший в последние десятилетия XX века интерес за рубежом к творческому наследию Н. Заболоцкого обуславливает актуальность представленной работы, цель которой заключается в выявлении того, насколько удачно "детали" поэтической вселенной Заболоцкого были отражены в переводах его стихотворений на английский язык. Основная задача -определить степень точности "переноса" словоупотребления Заболоцкого и особенностей его мировидения на английский язык, причем в тех стихотворениях, которые связаны с образом или мотивами "Разума". Проведенное исследование показало, что тема "разумного бытия" очень сложна для переводчиков. Непонимание глубинных основ творчества поэта приводит к появлению в переводах смысловых, стилистических и прочих неточностей. Материалы статьи могут быть использованы при чтении лекционных и специальных курсов по переводу, а также в практике перевода поэтических текстов с русского языка на английский. Адрес статьи: www.

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INTERPRETING COGNITIVE STRATEGIES OF INTERTEXTUAL INCLUSIONS IN BELLES-LETTRES DISCOURSE (based on E. Jelinek’s prose literature)

Cited by 2 publications

References 0 publications

Audio intertextuality in modern advertising text

Audio intertextuality in modern advertising text

Motives of N. A. Zabolotsky’s “Sensible Being” in Translations Into English

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