Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Uduehi, Esther; Saint Clair, Julian; Crabbe, Rowena

doi:10.2139/ssrn.4562727

SSRN Journal

2024

DOI: 10.2139/ssrn.4562727

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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Esther Uduehi,

Julian Saint Clair,

Rowena Crabbe

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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

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References 169 publications

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