Introversion, Solitude, and Happiness

Zelenski, John M.; Sobocko, Karin; Whelan, Deanna C.

doi:10.1002/9781119576457.ch22

Cited by 1 publication

(1 citation statement)

References 99 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additionally, introverts typically have much lower levels of uncontrolled interactions with others, and higher levels of stress, as well as lower levels of motivation and concentration, significantly impact others ( Wadu Mesthrige and Chiang, 2019 ). That is, an introvert might easily feel crowded in a situation that an extravert finds socially enjoyable ( Zelenski et al, 2021 ). Thus, introverts have a strong sense of boundary with strangers, which will lead to greater physical distancing in social interactions ( Park, 2015 ; Keem, 2017 ).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The Influence of Social Crowding on Consumers’ Preference for Green Products

2022

View full text Add to dashboard Cite

With the increasingly crowded shopping environment, social crowding has become an important factor that affects consumers’ psychology and behavior. However, the impact of social crowding on consumers’ preference for green products hasn’t been focused on. Therefore, the aim of this paper is to empirically investigate the influence of social crowding on consumers’ preference for green products. With four studies, the present research examines how social crowding influences consumers’ preferences and uncovers the underlying psychological mechanism. The research shows that consumers prefer green products more under the condition of high social crowding than low, and safety needs mediate the impact of social crowding on green products preference. However, the impact of social crowding on the preference for products is only significant in green products. It also demonstrates the moderating effect of introversion-extraversion personality traits between social crowding and green products preference. For extraverted consumers, social crowding won’t affect their preference for green products, while for introverted consumers, social crowding is more likely to increase their preference for green products. This study contributes to marketing research by proposing and testing a new mechanism that underlies social crowding.

show abstract

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%