Invariância de medida e evidências de validade externa da Peer Aggressive Behavior Scale (PAB-S)

Borsa, Juliane Callegaro; Sousa, Diogo Araújo de

doi:10.15448/1980-8623.2018.2.27433

Cited by 4 publications

(4 citation statements)

References 27 publications

(37 reference statements)

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“…Multigroup confirmatory factor analysis (MGCFA) was performed to verify the invariance of the proposed model measures in two samples selected at random to the extent of 50% for each (T=Test and A=Sample) of the collected data (J. C. Borsa & de Sousa, 2018;Callegaro Borsa et al, 2012). Comparative Fit Index (CFI) tests and the chisquare difference were used to assess the scale invariance.…”

Section: Validity Of Invariance Of Measuresmentioning

confidence: 99%

Consumer perception of brand equity based on environmental sustainability – development and validation of a scale

Santos¹,

Holanda²,

Oliveira³

et al. 2023

OLEL

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Brands gradually became the core dimension and strategic asset of branding for organizations of all sizes, and today many companies adopt various forms of green marketing activities as part of their strategies. The objective of this study was to develop and validate the psychometric properties of precision and validity of a scale for assessing brand equity based on environmental sustainability. The scale was validated by adopting the standards described in APA Standard. Eight companies were selected from those developing their sustainable business as samples for validation tests. Data were applied to 263 potential consumers. A scale with 2 items was built and validated, divided into four dimensions: Brand quality perception BQP (6 questions); Strategic brand positioning SBP (10 questions); Willingness to buy WTB (3 questions) and Retail Innovation RI (3 questions). The instrument items showed good internal consistency regarding their domains. Matrix is interpreted in 4 dimensions. Factorial analysis assumed few cross-loadings, corroborating the initial assumptions of the adapted instruments. The instrument obtained good internal fit indices and external measures. Finally, Item response theory (IRT) analysis showed no floor or ceiling effect; however, for the DIF data, the scale invariably works for older and younger people for almost all items except RI 04 item. This article fills the gap in literature by developing a scale to assess consumer perception of brand equity and environmental sustainability, improving the understanding of the customer experience with brand equity, exploring various dimensions of consumer perception of sustainable brands.

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Section: Validity Of Invariance Of Measuresmentioning

confidence: 99%

Consumer perception of brand equity based on environmental sustainability – development and validation of a scale

Santos¹,

Holanda²,

Oliveira³

et al. 2023

OLEL

View full text Add to dashboard Cite

show abstract

“…Multi-Group Con rmatory Factor Analysis (AFCMG) was performed to verify the invariance of the proposed Model measures in two samples selected at random to the extent of 50% for each (T = Test and A = Sample) of the collected data (J. C. Borsa & de Sousa, 2018).…”

Section: Validity Of Invariance Of Measuresmentioning

confidence: 99%

Consumer perception of brand equity based on environmental sustainability in the Amazon: development and validation of a scale

Diego

Holanda

2022

Preprint

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PurposeBrands gradually became the core dimension and strategic asset of branding for organizations of all sizes, and today many companies adopt various forms of green marketing activities as part of their strategies. In this sense, this study aimed to develop and investigate the psychometric properties of precision and validity of a scale for brand evaluation equity based on the environmental sustainability of the Amazon in the Brazilian context.Design/methodology/approachThe scale was validated by adopting the norms described in the Standards standards. As samples for testing, eight companies from the Amazônia UP program participated in this research, having data interviews applied to 262 potential consumers.discoveriesA scale with 23 items was constructed and validated, and after evaluation by the specialists, 22 items were obtained, divided into four dimensions: Quality perception — POQ(5 questions); Strategic Brand Positioning – SBP (10 questions); Willingness to buy — WIB(2 questions) and Innovation in retail — BRI (4 questions). Three items were modified because they presented the CVC at 0.8, being accepted after the adjustments. The instrument items showed good internal consistency (0.877) regarding their domains. As for DIF data, the scale invariably works for older and younger people for almost all items, except item BRI 04.Research limitations/implicationsThis article fills the gap in the literature by developing a scale to assess consumer perception of brand equity and environmental sustainability. However, the findings are limited to the variation in the data collection since, as a result of the COVID-19 pandemic period, most participants chose to fill in the scale online. Thus, the scale data are limited by the context in which the research was applied.practical implicationsThe development and subsequent validation of the contextualized psychometric scale fills an important gap in the academic literature, providing a better understanding of the perception of potential consumers about the brand. Sustainable brand equity that generalist scales could not measure. Likewise, the scale provides essential information for brand entrepreneurs who aim to develop their products sustainably, an important tool for managers to test and validate the extent to which new advertising materials demonstrate brand authenticity.Originality/ValueThe present study contributes to the directional and effective branding of brands related to environmental sustainability, mainly from tropical forests such as the Amazon rainforest. Furthermore, the findings suggest that the instrument developed and validated cross-culturally can be applied to potential consumers aged between 19 and 64 years of both sexes.

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“…Multigroup con rmatory factor analysis (AFCMG) was performed to verify the invariance of the proposed model measures in two samples selected at random to the extent of 50% for each (T=Test and A=Sample) of the collected data (J. C. Borsa & de Sousa, 2018). Comparative Fit Index (CFI) tests and the chi-square difference were used to assess the scale invariance.…”

Section: Validity Of Invariance Of Measuresmentioning

confidence: 99%

Consumer perception of brand equity based on environmental sustainability - development and validation of a scale

Diego

Holanda

2022

Preprint

View full text Add to dashboard Cite

Brands gradually became the core dimension and strategic asset of branding for organizations of all sizes, and today many companies adopt various forms of green marketing activities as part of their strategies. The objective of this study was to investigate and develop the psychometric properties of precision and validity of a scale for brand evaluation equity based on environmental sustainability. The scale was validated by adopting the standards described in the Standards for Educational and Psychological Testing APA. As samples for validation tests, eight companies were selected from those developing their sustainable business. The data were applied to 262 potential consumers. A scale with 22 items was constructed and validated, and after evaluation by the specialists, 22 items were obtained, divided into four dimensions: Brand quality perception — BQP (6 questions); Strategic Brand Positioning – SBP (10 questions); Willingness to purchase — WtB (3 questions) and Innovation in retail — INM (3 questions). Three items were modified because they presented the CVC at 0.8 and were accepted after the adjustments. The instrument items showed good internal consistency (0.877) regarding their domains. For DIF data, the scale invariably works for older and younger people for almost all items, except item INM 04. This article fills the gap in the literature by developing a scale to assess consumer perception of brand equity and environmental sustainability.

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Invariância de medida e evidências de validade externa da Peer Aggressive Behavior Scale (PAB-S)

Cited by 4 publications

References 27 publications

Consumer perception of brand equity based on environmental sustainability – development and validation of a scale

Consumer perception of brand equity based on environmental sustainability – development and validation of a scale

Consumer perception of brand equity based on environmental sustainability in the Amazon: development and validation of a scale

Consumer perception of brand equity based on environmental sustainability - development and validation of a scale

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