Investigando o fenômeno de compras coletivas on-line: fatores que influenciam a intensidade das compras

Comin, Everton Roberto; Teixeira, Rafael; Durayski, Juliana; Silva, Natália Gomes da; Vieira, Julio Cesar da Silva Freitas

doi:10.5902/198346597084

Cited by 3 publications

(3 citation statements)

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“…The literature survey showed that the primary variable that influences online purchasing is price (Andrade & Silva, 2017;Ferreira et al, 2018;Teixeira Filho et al, 2020;Lessa et al, 2021;Comin et al, 2014;Ramayah et al, 2018;Vieira, 2019;Chawla & Kumar, 2022;Quarto et al, 2021;Vieira et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Lara-Jiménez et al, 2021;Brandão, 2018.). One of the differences and main attractions of online stores compared to conventional stores is the prices offered, which are cheaper to buy online than in physical stores.…”

Section: Variables That Influence Online Purchasingmentioning

confidence: 99%

“…Determinant factors Andrade & Silva, 2017;Ferreira et al, 2018;Teixeira Filho et al, 2020;Lessa et al, 2021;Comin et al, 2014;Ramayah et al, 2018;Vieira, 2019;Chawla & Kumar, 2022;Quarto et al, 2021;Vieira et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Lara-Jiménez et al, 2021;Brandão, 2018. Price Andrade & Silva, 2017;Ferreira et al, 2018;Comin et al, 2014;Abreu et al, 2022;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Brandão, 2018.…”

Section: Referencesmentioning

confidence: 99%

“…Andrade & Silva, 2017;Teixeira Filho et al, 2020;Chawla & Kumar, 2022;Modesto et al, 2020;Vieira, 2020;Costa, 2021;Mendonça, 2022;Brandão, 2018;Comin et al, 2014;Vieira, 2019. Convenience/Convenience Botelho et al, 2011;Lessa et al, 2021;Ramayah et al, 2018;Vieira, 2019;Modesto et al, 2020;Lara-Jiménez et al, 2021;Brandão, 2018. Logistics Oliveira, 2019Vieira, 2019;Ramayah et al, 2018;Quarto et al, 2021;Modesto et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022.…”

Section: Practicalitymentioning

confidence: 99%

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Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

Da Silva,

Nascimento-e-Silva

2023

J. Professional Business Review

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Purpose: E-commerce is a supply of needs typical of the information age. Based on contemporary technologies, it has represented an up-and-coming channel for multiplying the possibilities of supplying demands practically everywhere on the planet. So that it can be constantly improved, scientists and managers have been concerned with better understanding the behavior of online buyers. In this sense, this study aimed to identify the determining factors of e-commerce according to demographic aspects (purchase frequency, income, paid activity, age, and gender) of university students at an institution in the North of Brazil. Theoretical framework: The study was theoretically based on the factors and variables determining consumer purchasing behavior. Factors as analytical dimensions formed a theoretical architecture, each composed of their respective variables and analysis categories. Design/Methodology/Approach: The method used was a survey, whose population consisted of 51 students enrolled in the second semester of 2022, from which a sample of 47 respondents was extracted, given that the others dropped out of class. Data were collected with a questionnaire with closed questions, the validity of which was checked with a Cronbach's alpha test at 0.82, considered very compliant. The results were generated using the Mann-Whitney U test, given that the behavior of the variables was not regarded as normal by the Kolmogorov-Smirnov and Shapiro-Wilkens tests. The conclusion points to a kind of virtual democracy in which little differentiation can be seen in the factors determining purchases when taken from the point of view of the demographic variables studied. Findings: The results showed no differences in the determining factors of e-commerce regarding paid activity, frequency of purchases, and age. A difference in behavior was detected between men and women regarding price and between those with higher incomes and those with lower incomes regarding practicality. Research, Practical, and Social Implications: The practical implication of the study is that marketing strategies and new product launches offered in the virtual world can be mainly standardized because the demographic differences that impact the behavior of virtual consumers are statistically similar. From a theoretical point of view, the results indicate the need to study other demographic variables to confirm or refute these behavioral uniformities. Originality/Value: The contribution of this study to the science and practice of electronic commerce is the finding that consumers present similar behaviors when considering the demographic aspects of university students, who represent a large portion of virtual buyers.

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Section: Variables That Influence Online Purchasingmentioning

confidence: 99%

Section: Referencesmentioning

confidence: 99%

Section: Practicalitymentioning

confidence: 99%

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Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

Da Silva,

Nascimento-e-Silva

2023

J. Professional Business Review

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Comportamento de compra on-line do público jovem de uma universidade federal do Rio Grande do Sul

Rossato

Kraemer

Ostroski

et al. 2020

RSD

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Consumption is an essential factor for the whole of society, as it is through it that there is the generation of income, jobs and contribution to the country's economy. Considering this scenario, companies started to invest in means that increase their sales, being able to choose to make their products available online, which provide practicality and convenience, and are often used by young people. Therefore, this study seeks to identify the online shopping behavior of young students at a University of Rio Grande Do Sul. A quantitative survey was carried out under three aspects: student purchasing habits, student purchasing habits via internet and your personal characterization. For this, a questionnaire was applied to a non-probabilistic sample. In addition, a theoretical basis was carried out regarding e-commerce, logistics, young consumer behavior and the factors that influence the purchase decision. Regarding the final considerations, it was found that the reason why students usually buy over the internet is due to the existing promotions, together with the lower value, when compared to physical stores, in addition to valuing the convenience, which is seen as one of the fundamental characteristics of e-commerce, also seek information about products in order to verify their reliability.

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Um caleidoscópio de perspectivas sobre o sistema público de escrituração digital - SPED

Jordão¹,

Silva

Brasil

et al. 2016

R. Contemp. Contab.

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http://dx.doi.org/10.5007/2175-8069.2015v12n26p119A pesquisa teve como objetivo analisar a percepção de empresários, contadores e órgãos fiscalizadores de Minas Gerais sobre a adoção do Sistema Público de Escrituração Digital (SPED). A pesquisa quantitativa e qualitativa do tipo survey baseou-se em um questionário semiestruturado com questões abertas e fechadas, aplicadas a 130 respondentes. Os resultados evidenciam que o SPED promoveu avanços informacionais e tecnológicos, mais transparência e mudanças culturais; modernizou a sistemática de fiscalização e arrecadação; provocou inovação em sistemas e processos contábeis, empresariais e governamentais; e exigiu o aprendizado de novas metodologias, processos e tecnologias. Isso aumentou a eficiência tributária do governo e trouxe significativos impactos organizacionais, exigindo que as empresas inovassem em seus processos corporativos e de negócios. No geral, os resultados mostraram que os dirigentes de empresas, contadores e órgãos fiscalizadores precisam se preparar melhor para o uso do SPED e suas inovações, aperfeiçoando e investindo em atividades de gestão tributária.

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Investigando o fenômeno de compras coletivas on-line: fatores que influenciam a intensidade das compras

Cited by 3 publications

References 5 publications

Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

Comportamento de compra on-line do público jovem de uma universidade federal do Rio Grande do Sul

Um caleidoscópio de perspectivas sobre o sistema público de escrituração digital - SPED

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