Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Joshi, Yatish; Uniyal, Dwarika Prasad; Sangroya, Deepak

doi:10.1016/j.jclepro.2021.129638

Cited by 105 publications

(64 citation statements)

References 63 publications

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“…This study also demonstrated a moderate significantly positive correlation between emotional value and GPA. These results are consistent with those reported in previous studies that suggest emotional value is an important predictor for consumers’ GPA and behavior ( Rasoolimanesh et al, 2020 ; Joshi et al, 2021 ). It means that individuals’ experience and feeling about owning green cars (e.g., hedonic orientation, exciting, and novelty) compared to conventional cars can lead to positive responses, thus, significantly influencing their GPA.…”

Section: Conclusion and Discussionsupporting

confidence: 93%

“…It resulted in a significant relationship between emotional value and purchase of innovative products behavior as emotional value can be perceived as an important cognitive consideration in the usage intention formation process. A recent study by Joshi et al (2021) , who applied the TPB to predict consumers’ GPI that involved a sample of 387 respondents, showed that emotional value had a significant positive relationship with GPA, and consequently, GPI. Thus, the following hypothesis is proposed:…”

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

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Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.

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Section: Conclusion and Discussionsupporting

confidence: 93%

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

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“…Therefore, compared with positive environmental emotion, negative environmental emotion has less effect. Some recent studies, such as Khan and Mohsin (2017) and Joshi et al (2021), showed that positive emotions act as a powerful driving factor for green purchase behavior [ 61 , 62 ].…”

Section: Discussionmentioning

confidence: 99%

Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior

Wang

Yang

et al. 2022

IJERPH

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In the era of digital economy and mobile internet, many platforms or brands have built various online or offline green communities to guide customers or fans to engage in green interactions. Obviously, community green interaction can enhance brand emotional value and enhance customer stickiness, but whether community green interaction can further have a spillover effect on related or other green purchase behaviors has become an important topic for the theoretical and practical departments. This paper selects the “Little Bear Fuel Consumption Community” as the research object. Based on the theoretical framework of “Green Interaction—Environmental Emotion—Related Green Purchasing Behavior”, this paper examines the spillover effect and impact mechanism of community green interaction on consumers’ related green purchasing behavior. This paper uses a structural equation model and bootstrapping method to test the causal relationship between variables. This study lasted for 6 months, and a total of 348 valid questionnaires were collected in this study. We used SPSS 25 and AMOS 24 for data analysis. The results showed that the two dimensions of community green interaction (community green information interaction and community green interpersonal interaction) have a positive spillover effect on consumers’ related green purchase behavior; community green interaction can positively spill over to consumers’ related green purchase behavior through the psychological path of environmental emotion; community green information interaction and community green interpersonal interaction have positive effects on consumers’ positive and negative environmental emotions; positive and negative environmental emotions positively affect consumers’ related green purchase behavior; and in the two paths of community green information interaction—related green purchase behavior and community green interpersonal interaction—related green purchase behavior, both positive environmental emotion and negative environmental emotion play a role of partial mediation; product involvement has a negative moderating effect on the path of “community green interaction—environmental emotion”. This paper opens the “black box” of the diffusion mechanism of community green interaction and provides a new explanatory framework for the spillover effect of community green interaction on related green purchase behavior.

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“…However, this is not to be confused with the actual acts of others as being in�luenced by another; that is with consumer effectiveness. This is an observation only as a precursor to another person's act of an in�luence towards purchasing behavior (Joshi et al, 2021).…”

Section: Marketplace In�luencementioning

confidence: 99%

The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors

Areola¹,

Perono²,

Ilagan³

2022

JSCD

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Sustainable consumption has continuously become a trend in the behavior of consumers over the recent decades due to drastic changes in technological advancement, economic development, and population growth on a global scale. This research aimed to establish the relationship among the dimensions of sustainable purchase behavior of the Gen Z living in Metro Manila, Philippines. Multiple regression analysis was used to establish the psychological factors of Generation Z's overall sustainable purchase behavior. Findings revealed that the Perceived Knowledge About Sustainability Issues (PKSI), Attitude Towards Sustainable Purchasing Behavior (ATS), Sustainable Purchase Behavior (SPB), Spirituality (SP), Perceived Consumer Effectiveness (PCE), Drive for Environmental Responsibility (DER), and Perceived Marketplace Influence (PMI) dimensions were positively correlated among each dimensions.

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Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Cited by 105 publications

References 63 publications

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior

The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors

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