Investigating Food Packaging Elements from a Consumer’s Perspective

Konstantoglou, Ageliki; Folinas, Dimitris; Fotiadis, Thomas

doi:10.3390/foods9081097

Cited by 18 publications

(26 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Packaging is an inseparable element of every product, including food [ 1 ], cosmetics [ 2 ], electronics [ 3 ], and clothing [ 4 ]. The main function of packaging is protecting its content from the impact of the external factors and keep the goods safe for a specified period of time [ 5 ].…”

Section: Introductionmentioning

confidence: 99%

Bio-Based Packaging Materials Containing Substances Derived from Coffee and Tea Plants

Olejnik

Masek

2020

Materials

View full text Add to dashboard Cite

The aim of the research was to obtain intelligent and eco-friendly packaging materials by incorporating innovative additives of plant origin. For this purpose, natural substances, including green tea extract (polyphenon 60) and caffeic acid, were added to two types of biodegradable thermoplastics (Ingeo™ Biopolymer PLA 4043D and Bioplast GS 2189). The main techniques used to assess the impact of phytocompounds on materials’ thermal properties were differential scanning calorimetry (DSC) and thermogravimetry (TGA), which confirmed the improved resistance to thermo-oxidation. Moreover, in order to assess the activity of applied antioxidants, the samples were aged using a UV aging chamber and a weathering device, then retested in terms of dynamic mechanical properties (DMA), colour changing, Vicat softening temperature, and chemical structure, as studied using FT-IR spectra analysis. The results revealed that different types of aging did not cause significant differences in thermo-mechanical properties and chemical structure of the samples with natural antioxidants but induced colour changing. The obtained results indicate that polylactide (PLA) and Bioplast GS 2189, the plasticizer free thermoplastic biomaterial containing polylactide and starch (referred to as sPLA in the present article), both with added caffeic acid and green tea extract, can be applied as smart and eco-friendly packaging materials. The composites reveal better thermo-oxidative stability with reference to pure materials and are able to change colour as a result of the oxidation process, especially after UV exposure, providing information about the degree of material degradation.

show abstract

Section: Introductionmentioning

confidence: 99%

Bio-Based Packaging Materials Containing Substances Derived from Coffee and Tea Plants

Olejnik

Masek

2020

Materials

View full text Add to dashboard Cite

show abstract

“…This result is in line with other empirical studies that have stated that informational elements are factors that significantly influence the opinion of consumers buying a food product. They might even be more important than visual and other promotional elements [ 79 , 83 , 85 , 86 ]. The next function of packaging, in order of importance according to the surveyed consumers, is convenience.…”

Section: Resultsmentioning

confidence: 99%

Holistic Approach to a Successful Market Implementation of Active and Intelligent Food Packaging

Tiekstra

Parada

Koivula

et al. 2021

Foods

View full text Add to dashboard Cite

Market implementation of active and intelligent packaging (AIP) technologies specifically for fiber-based food packaging can be hindered by various factors. This paper highlights those from a social, economic, environmental, and legislative point of view, and elaborates upon the following aspects mainly related to interactions among food packaging value chain stakeholders: (i) market drivers that affect developments, (ii) the gap between science and industry, (iii) the gap between legislation and practice, (iv) cooperation between the producing stakeholders within the value chain, and (v) the gap between the industry and consumers. We perceive these as the most influential aspects in successful market implementation at a socioeconomic level. The findings are supported by results from quantitative studies analyzing consumer buying expectations about active and intelligent packaging (value perception of packaging functions, intentions to purchase AIP, and willingness to pay more) executed in 16 European countries. Finally, in this paper, we discuss approaches that could direct future activities in the field towards industrial implementation.

show abstract

“…Packaging is the enclosure of products in containers that provide protection, communication, preservation, utility and/or performance (Ganai et al, 2019). It is one of the essential processes in the food industry (Konstantoglou et al, 2020), and it has become a crucial issue for many small firms (Asri et al, 2020). Two basic functions of packaging are logistics and marketing (Prendergast and Pitt, 1996).…”

Section: Extrinsic Cues On Packaging Designmentioning

confidence: 99%

“…Most studies were conducted using surveys (e.g. Deliya and Parmar, 2012;Kampfer et al, 2017;Waheed et al, 2018;Asri et al, 2020;Saad et al, 2020;Konstantoglou et al, 2020). However, most studies of the packaging of traditional food have overlooked the elements of shape, font and slogan.…”

Section: Introductionmentioning

confidence: 99%

Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan

Suci

Maryanti

Hardi

et al. 2021

APJML

View full text Add to dashboard Cite

Purpose This paper investigates how to design traditional ready-to-eat food packaging by manipulating its shape, font and slogan to promote consumer buying intention and willingness to pay (WTP). Design/methodology/approach Two package designs, interplaying the square shapes (vertical vs horizontal), font formality (formal vs less formal/casual) and slogans (ethno-positioning vs short and catchy), were created and tested in an online experiment with 483 participants. Findings The results revealed that the differed package designs elicited relatively equal levels of attractiveness to consumers and their buying intentions. However, the designs significantly differentiated consumers' WTP. The results further show the significant direct and indirect effects on WTP of packaging attractiveness when it is moderated by package designs and mediated by buying intention. However, the varied package designs did not have significant direct or indirect impacts on WTP when mediated by packaging attractiveness and buying intention. Practical implications The vertical square-shaped packaging, written in a less formal font and highlighting a short and catchy slogan, is more financially promising for marketers to get a better price for local food products perceived as hedonic and bought impulsively on casual occasions. Furthermore, besides prominent package design elements such as font, color, size, material and picture, packaging designers or marketing practitioners should consider other supporting factors, such as shelf efficiency. Originality/value This study complements existing studies of “cue utilization theory” and “packaging design theory” by demonstrating the importance of extrinsic packaging cues, such as shape, font style and slogan, in improving consumers' WTP for traditional food products. The study also fills some gaps in the literature by exploring the direct, mediating and moderating relationships between package design, packaging attractiveness, buying intention and WTP, especially in an emerging market such as Indonesia.

show abstract

Investigating Food Packaging Elements from a Consumer’s Perspective

Cited by 18 publications

References 29 publications

Bio-Based Packaging Materials Containing Substances Derived from Coffee and Tea Plants

Bio-Based Packaging Materials Containing Substances Derived from Coffee and Tea Plants

Holistic Approach to a Successful Market Implementation of Active and Intelligent Food Packaging

Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan

Contact Info

Product

Resources

About