2020
DOI: 10.15290/cr.2020.29.2.01
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Investigating multilingual contexts in the Nigerian advertising space: A domain of intellectual stimulation

Abstract: This study examined advertising, exhibiting multilingual structures to reach the Nigerian audience. Halliday's mood system and morphological processes served as the theoretical configurations for analyzing textual elements of advertisements. These contextual terminologies permitted quantitative and qualitative approaches to thrive in order to culminate the investigation. Thus, the analysis showed political motifs, religious spheres, royal domains, musical settings, and friendship environment, as the fascinatin… Show more

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