Investigating river destination image by using tri-component model: a case of Malacca River - the Venice of the East

Lam, Jason M.S.; Choo, Ling Suan; Oh, Yit Leng; Khor, Saw Chin

doi:10.1504/ijssoc.2020.109770

Cited by 6 publications

(4 citation statements)

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“…The area was renamed Malacca after the colonial era of the Dutch, the British and the Portuguese ended (in English). The Malacca River is called the Venice of the East; civilisation thrived and the river transformed into a significant merchant port (Lam et al, 2020b). Merchants arriving from Europe, Western Asia and the far East influenced Malacca with their local cultures and societal aspects (Darus, 2008).…”

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

“…While the vast majority of heritage tourism studies focussed on the conservation practices and the sustainability of the sector (Khairi et al, 2019;Lai, 2020), others explored the importance of heritage attributes for travel motivations (Bhati et al, 2014), the functions of heritage image in influencing travellers ' visit intention (Iglesias-S anchez et al, 2020) and heritage image's impact on travel experience (e.g. satisfaction, loyalty, revisit intention) (Lam et al, 2020b). Alcocer and Ruiz (2020) suggested that marketers of a particular heritage destination should focus to improve, manage and present a positive image of the destination through marketing efforts to consolidate a strong destination branding which, ultimately, will attract tourists, thereby supporting economic growth.…”

Section: Introductionmentioning

confidence: 99%

“…, 2020) and heritage image's impact on travel experience (e.g. satisfaction, loyalty, revisit intention) (Lam et al. , 2020b).…”

Section: Introductionmentioning

confidence: 99%

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Incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better?

Lam

Makhbul

Aziz

et al. 2022

JCHMSD

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PurposeThe present study aims to examine and explain cultural heritage destination by applying multiple dimension image model (cognitive–affective–conative aspects).Design/methodology/approachA total of 233 international heritage-based tourists were surveyed on-site at some of the most prominent historical attractions in Malacca, one of the first cities in Malaysia declared as a UNESCO World Heritage Site. The covariance-based structural equation modelling was applied to examine the hypotheses.FindingsThe structural equation modelling validated that cognitive image aspects such as living culture, intangible and tangible are affected positively. The effects are statistically significant for conative and affective images. On the other hand, cognitive tangible image is an aspect that impacted affective image to a lesser degree than conative image. Whereas affective image attributes were found to have significant and positive influence on conative image.Originality/valueThis study enriches the limited empirical research study on heritage image conceptualisation by expanding into tri-component model. The destination image has garnered a great deal of attention, particularly due to its significant and impactful influence on the decision-making and the sustainable behaviour of tourists, and it has since become the subject of many studies in the tourism and hospitality literatures. But most research concerning heritage image for destinations has considered the construct uni-dimensionally.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%