Investigating the effect of country image and subjective knowledge on attitudes and behaviors: U.S. Upper Midwesterners’ intentions to consume Korean Food and visit Korea

Country-of-origin (COO) effects in the promotion of functional ingredients and functional foods

“…The majority of respondents in the Insch and Jackson (2013) survey have expressed a preference for kiwis grown in New Zealand over kiwis grown in the USA or in South America. Phillips, Asperin, and Wolfe (2013) provide evidence that consumers with a positive perception about the Korean cuisine, express a favorable general attitude toward consuming Korean foods. Hence, we expect a similar direct COO-effect in the context of purchases related to functional foods with a COO-appeal:…”

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

“…Nevertheless, we here found that Hypotheses 2-4 were significant. Jo Phillips et al [21] examined the effect of the country image of South Korea for U.S. consumers and found it to foster a positive attitude toward cuisine. In addition, for Hypotheses 5-7, we posited that attitudes (toward country, products, and cuisine) would significantly affect future visit intentions.…”

“…Brijs et al [19] considered how image acts as an antecedents of product attitude, and Elliot et al [20] reported that affective image was able to affect consumer attitudes. Jo Phillips et al [21] found that affective country image positively affects attitudes toward national cuisine.…”

“…Although some of these results point to direct linkages between destination image (cognitive and affective images) and behavioral intention [23], the mediating role of other factors such as attitude has often proved a more fruitful area for investigation [8]. Researchers have shown that tourists' subjective country images colored their assessments of products from those nations [21], while tourists' attitudes drove their future touristic behavior. For instance, Jo Phillips et al [21] found that diners with a positive attitude toward cuisine were more willing to visit Korea.…”

“…Researchers have shown that tourists' subjective country images colored their assessments of products from those nations [21], while tourists' attitudes drove their future touristic behavior. For instance, Jo Phillips et al [21] found that diners with a positive attitude toward cuisine were more willing to visit Korea.…”