Investigating the relationship between spatial and social cognitive maps in humans

Parmar, Jassleen; Burles, Ford; MacInnis, Cara C.; Iaria, Giuseppe

doi:10.1016/j.jenvp.2022.101827

Cited by 2 publications

(1 citation statement)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The core components of the default mode network (DMN) are the MPFC, precuneus, and PCC ( Utevsky et al, 2014 ). The DMN is activated when one is engaged in spontaneous thinking (e.g., self-referential processing and mind-wandering) or at rest and deactivated when one is participating in cognitive tasks ( Parmar et al, 2022 ). Specifically, the MPFC has been associated with the processing of self-related information ( Kircher et al, 2002 ; Davey et al, 2016 ) while the PCC is primarily involved in getting caught up with one’s experiences ( Brewer et al, 2013 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Planet earth calling: unveiling the brain’s response to awe and driving eco-friendly consumption

Yin,

Lee

2023

Front. Neurosci.

View full text Add to dashboard Cite

Eco-friendly consumption is important for solving climate crisis and moving humanity toward a better future. However, few consumers are willing to pay premiums for eco-friendly products. We investigated the psychological and neural factors that can increase eco-friendly consumption. We propose an experience of awe, in which the individual self is temporarily attenuated as the importance of beings other than oneself increases. Behavioral (Study 1) and functional magnetic resonance imaging (fMRI; Study 2) experiments were conducted to explore the awe mechanisms through which climate crisis messages lead to eco-friendly consumption. In Study 1, we found participants felt awe when exposed to climate crisis messages, and their choice of eco-friendly consumption increased. In Study 2, we found that when individuals were exposed to messages depicting the climate crisis (as opposed to a control stimulus), their brains exhibited a lower level of activation in the self-awareness processing and a higher level of activation in external attention processing areas. These results suggest that the awe experience plays an important role in promoting eco-friendly consumption. Marketing must evolve from satisfying basic individual needs to a high level for the well-being of humanity, the planet, and the biosphere. This study sheds light on our understanding of human perceptions of the climate crisis and suggests an effective communication strategy to increase individuals’ eco-friendly actions.

show abstract