Abstract.We reanalyze the XMM-Newton data of GRB 011211 showing that the spectral features, interpreted by Reeves et al. (2002Reeves et al. ( , 2003 as due to thermal emission from a collisionally ionized plasma, can be also reproduced by a reflection model (with ionization parameter ξ ∼ 10 2 ). We discuss the implications of this interpretation, estimating the total mass required in the simplified case of a funnel geometry. We conclude that a moderate clumping of the reprocessing material (corresponding to a filling factor of the order of f ∼ 10 −3 ) is required. Finally we show that, if this interpretation is correct, a bright quasi-thermal component is expected in the optical-UV band (containing about 90% of the luminosity of the illuminating continuum), whose presence can be used to test the reflection model.